When evaluating new markets throughout the U.S. for our company’s expansion, we look at a number of factors that include population demographics, physical environment and socio-economic data. For Boss Security Screens, these are important elements as they help determine if there is a need and a willingness of the population to buy our security screens and doors.
The purpose of our product is to provide peace of mind to families and individuals as a solution that will excel in times of need. We recognize a strong need in high-crime areas, and, because Phoenix’s overall crime rate and violent crime rates are significantly higher than the national average — according to areavibes.com/phoenix-az/crime — we realized we could serve a larger part of the population that would be more high-risk than in other metropolitan areas.
For the fifth-largest city in the country, which continues to grow rapidly, security needs to be of the utmost importance. According to the U.S. Census Bureau last year, Phoenix attracted more new residents than any other city in the U.S. for the fourth year in a row, and the city led the nation in 10-year population growth since the 2010 census. These numbers only added to our determination to help Phoenix residents.
The Phoenix metropolitan region also has more than 400,000 snowbirds each year. As seniors and property owners with second homes are a large part of our clientele, we knew our product could be of assistance as a tool to keep homes safe and secure while these seasonal residents are away for nearly half of the year.
Another factor was the convenience of launching an additional Southwest location. Our company’s headquarters is in Las Vegas, with additional operations in Tucson and Albuquerque. These cities are all easily accessible from Phoenix, so it made sense operationally and logistically. With Phoenix’s business-friendly climate and persistent growth, we knew it was a great place for us to expand, and expect it to be a sustainable top-producing market for us for many years to come.
James Kerr is founder and CEO of Boss Security Screens; screens are made in the USA and incorporate more than 55 years of engineering excellence.
