The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently from their peers in more stable and affluent nations. These businesses not only survive but actually thrive in turbulent times, enduring wars, lawlessness, market failures, environmental disasters and more. The world’s most advanced economies will increasingly experience these types of structural shocks and chronic uncertainties in the years ahead. Devin DeCiantis and Ivan Lansberg bring readers into the lives of families operating in emerging and frontier economies who rely on a unique portfolio of stabilizing strategies to create islands of trust, resilience and prosperity amidst persistent turmoil. Yet these tactics can also be deployed by any business coping with extended periods of volatility or building a more systematic approach to managing risk.
The Enduring Enterprise: How Family Businesses Thrive in Turbulent Conditions
Devin DeCiantis and Ivan Lansberg
$30
PublicAffairs
On shelves and Online
400 pages
