Bringing her expertise in real estate to the film industry, award-winning commercial real estate and land consultant Anita Verma-Lallian recently announced the creation of Camelback Productions, Arizona’s first female- and South Asian-owned film production and entertainment company. It is also the first company of its kind with a focus on South Asian storytelling. There are several parallels between the two industries, in terms of structuring the various opportunities, and Verma-Lallian also is going to be partnering with highly experienced producers, directors and actors/actresses. Guests and the company’s launch party in January included actor and comedian Lilly Singh, actor Nik Dodani, “Family Karma’s” Bali Chainani and Anisha Ramakrishna, and Paramount+ Executive Producer Sean Gupta.
Naming her company after the iconic Phoenix mountain, Verma-Lallian wants to see Camelback Productions associated with much more than producing great content. She wants it to be synonymous with perseverance and mental strength, a symbol for the South Asian community to push toward their goals and desires.
“There has been a major push to see minority groups represented in the media over the past few years,” says Verma-Lallian. “I want to see more South Asians represented; I want my children to see themselves when they watch TV. I want my daughter’s dream to become an actress to become a reality. Skin color shouldn’t be a barrier to that.”
Photo courtesy of Camelback Productions
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