Intending to break down traditional audio barriers, Scottsdale- headquartered Spatial Inc. is redefining the human experience by creating virtual soundscapes in all spaces where people spend time. “Michael Plitkins and I co-founded Spatial with the goal of bringing a modern approach to real-time, interactive, deeply immersive experiences to the world,” says CEO Calin Pacurariu. With technology that is flexible, powerful and scalable, Spatial is serving a range of customers, from corporations, retailers, theme parks, museums, hotels and wellness centers to residential estates. “We’re taking audio to a new level and allowing creators to unleash their creative soundscapes.”
Following an initial “quiet” launch in 2017, Spatial publicly announced itself earlier this year, in March. In between those dates were the lockdowns of the COVID-19 pandemic. “The commercial clients we largely cater to — retailers, hospitality, museums and theme parks — were forced to close their doors. To overcome this business challenge, we refocused our efforts on bringing immersive audio experiences directly where people were working, staying and playing — all in one space,” Pacurariu shares. “Instead of letting the pandemic slow our workflow, we used it as fuel to enhance estate residences with immersive audio. After everyone was forced to shut their doors and stay inside, we knew we had a unique opportunity to bring immersive, lifelike experiences directly to the home. People were missing playful experiences and the ability to travel and Spatial was able transport estate owners, their family and friends by building theme park experiences in their home.”
Spatial has a number of design, technology and AV partners, including Scottsdale-based Theater X, which offers high-end audio, theater, lighting and automation solutions for residential, commercial and industrial projects in the Southwest. These partners help power Spatial’s software service and bring the magic of what Spatial creates to life.
Backing Spatial are venture capital firms DBL Partners and BITKRAFT Ventures. DBL is widely regarded for growing the field of impact investing with companies like Tesla, SpaceX, Farmers Business Network and more. BITKRAFT is focused on early to mid-stage investments in gaming, e-sports, interactive platforms and immersive technologies. The National Geographic Society also joined as a strategic investor and partner helping Spatial illuminate the wonders of the world through sound.
“It’s all about the team you build,” Pacurariu says. “I’ve been lucky to be able to work with some of the best CEOs in my career. Their deep and continuous focus building the perfect teams is the foundation of everything in business. That was a core lesson from Donna Dubinsky at Handspring, where we built the early smartphones to Steve Jobs at Apple, where we rebooted the company and built the foundation for today’s success. All great businesses start small and the team is the force multiplier, whether you have a team of ten, one hundred or thousands.”
Photo courtesy of Spatial Inc.
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