Celebrating its fifth anniversary in 2020, RestorationHQ, a damage restoration services firm, showed its resiliency by achieving 31 percent growth in volume despite the COVID-19 pandemic.
“The growth was a result of well trained and properly qualified technicians and a management team that stepped up and committed to the needs of our clients when they were facing loss and uncertainty during the pandemic,” said Owner Sergei Guk. “COVID cleanings contributed to, but were only a small part (8 percent) of, our growth.”
RestorationHQ is an emergency services contractor with services that include emergency response and mitigation from water intrusions and fire damage; mold remediation; asbestos abatement; hazmat/bio-cleaning services; post-mitigation reconstruction and other building related emergency issues.
RestorationHQ did not use the pandemic as an opportunity to go out and start doing new services. Instead, it chose to use the time to refine and develop its internal structure and processes and strengthen its partnerships, Guk said.
“We started this company to elevate the industry beginning with, and always returning to, the experience of the people we serve,” Guk said. “With us, you’ve got a crew of people who’ve joined your team – not just another vendor. We care about your loss like it’s our own.”
After two years of operation, RestorationHQ generated $2.5 million in revenue in 2017. In March 2018, Guk completed a management buyout with a business partner that total increased to $3 million in 2018. Last year, RestorationHQ witnessed $5 million in revenue.
The company is anticipating further growth (20 percent) in 2021 with a restructured marketing and sales team to adjust to the new times post COVID as well as initiate growth in the new markets. The entire team has been redesigned beginning with the addition of Brandie Hopwood as Director of Business Development, Sales and Marketing, according to Guk.
RestorationHQ also hired five additional team members who service their own unique verticals in current markets based on their specialty.
“We are targeting the national market space,” Guk said about the company’s growth. “We hired a business coach (Michael Erath with Next Level Growth) and have initiated a plan to structure the company for multistate work.”
Guk said that includes writing and testing the brand manual, cultivating relationships outside of Arizona to allow for expansion into new markets, and starting additional entities that will ultimately support the franchise model for all its needs.
RestorationHQ holds more than 20 current certifications, trainings, and safety courses including the IICRC (the Institute of Inspection, Cleaning and Restoration Certification, the certifying body for the inspection, cleaning and restoration industry), AHERA Accreditation (Asbestos Hazards Emergency Response Act), EPA, OSHA, and other governing bodies responsible for compliance regulation and continued education.
PHOTO CAPTION: The RestorationHQ team (left to right): Cyrus Manley, Vertical Development Manager; Madison Guckian, Vertical Development Manager; Brandie Hopwood, Director of Business Development, Sales and Marketing; Fashion Watts, Vertical Development Manager; MaKenzie Wilson, Vertical Development Manager; and Christopher Sears, Vertical Development Manager.
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