HAÜS OF PR, a new self-service public relations platform created for founders, creators, entrepreneurs, professionals, and growing brands, officially announced its arrival this October. Founded by Kierra Dixson, HAÜS OF PR was created to give brands a more accessible way to understand public relations, develop their stories, prepare for visibility, and take greater ownership of their publicity.
For many entrepreneurs, PR can feel like an industry built around unfamiliar language, expensive agency relationships, and processes that are difficult to navigate without professional experience. HAÜS OF PR was created to offer another path: practical education and tools that allow brands to learn the principles of public relations and apply them to their own businesses.
“I created HAÜS OF PR because I believe founders should be able to understand the strategy behind their own visibility,” said Kierra Dixson, founder of HAÜS OF PR. “You don’t have to become a PR professional overnight. But you should understand your story, know what you want to be known for, and have the tools to communicate it intentionally.”
The HAÜS OF PR platform will offer a growing collection of digital resources designed around the different stages of a brand’s visibility journey. Resources include educational guides, PR templates, press resources, visibility tools, strategic frameworks, and practical worksheets.
The platform’s first resource, The HAÜS Checklist: The Visibility Audit Every Brand Needs Before PR, gives brands a starting point for evaluating their story, positioning, brand assets, digital presence, and overall PR readiness before pursuing publicity.
Additional HAÜS resources will address areas including press releases, PR strategy, brand assets, media pitching, visibility, publicity tools, and crisis communication.
Rather than encouraging brands to pursue publicity simply for attention, HAÜS OF PR focuses on the strategy behind visibility.
“Visibility should be intentional,” said Dixson. “The goal isn’t simply to get your brand seen. It’s to understand what you want to be known for, prepare your brand for the attention, and know what to do once that attention arrives.”
HAÜS OF PR is a division of Melaninaire Public Relations, but operates as a distinct self-service platform focused on PR education and DIY resources.
Through HAÜS, Dixson aims to make the principles of public relations easier to understand and more practical for the people building today’s brands.
