InkFox Publicity (a LAVIDGE company), has hired Meghan Krein as publicity manager and Kirsten Kalebich and Maeve Larson as publicists, enhancing the agency’s capabilities in book publicity, thought leadership and social media strategy.
The new hires join Anne Robertson, managing director of publicity, and Ziggy Goldfarb, senior publicist. Together, the new team brings experience across public relations, publishing, journalism, content development and social media to help authors and publishers navigate the fast-evolving book industry.
“We’ve brought together professionals with complementary skills and a shared love of stories,” Robertson said. “They each bring a fresh perspective to our approach and the campaigns that empower discovery for authors and their books.”
Krein joins InkFox after several years of leading communications and public relations at Childhelp, a national nonprofit focused on child abuse prevention and intervention. Her work included media relations, storytelling, content strategy and campaigns. She previously worked at Arizona State University and McMurry/TMG. Krein holds a master’s degree in clinical psychology and worked as a therapist before transitioning to communications.
Kalebich brings experience developing written and visual social media content for hundreds of auto retailers nationwide. An Arizona State University alumna with a background in English literature, she writes fiction and has built a social media following around her developing stories.
Larson is a recent Northern Arizona University graduate and has worked as a reporter and public relations manager for “The Lumberjack,” the university’s student newspaper. She also previously interned for Proven Media, and Applied Linguistics Press, an open-access academic publisher.
“Building InkFox’s capacity is an investment in the long-term success of this business,” said Sandra Torre, LAVIDGE co-president and chief financial officer. “This team strengthens our ability to serve authors and publishers while positioning us to develop new client relationships and grow within the publishing industry.”
Launched earlier this year, InkFox builds on more than a decade of literary publicity experience at LAVIDGE. The firm serves publishers, hybrid presses and traditionally published and self-published authors, with customized campaigns focused on earned media, thought leadership and social content.
“A strong team starts with people who are curious, generous with their ideas and ready to work together,” said Bob Case, LAVIDGE co-president and chief creative officer. “Meghan, Kirsten and Maeve bring that spirit to InkFox. Their contributions will enrich our culture and the creative thinking we bring to our clients.”
