National Homebuilder Opens Design Studio in Metro Phoenix

Tri Pointe Homes®, a recognized leader serving the Phoenix market for more than 30 years under the name Maracay®, announces the grand opening of its new Design Studio. Located in south Scottsdale, the new space augments and inspires the joys of the interior design selection process for new homebuyers while advancing the company as a premium lifestyle brand through leading-edge and life-changing design.

“With an array of design-forward elements, styles and options, our new Design Studio stands out as one of the most inviting places to design your home,” said Tri Pointe Homes Arizona’s Division President James Attwood. “Featuring an open layout with individual creation rooms and state-of-the-art technology, the new Design Studio gives our customers the best experience possible to personalize their dream home.”

Today’s homebuyers desire convenience and control at every price point. Through trend-driven insight, surveys and first-hand experience, Tri Pointe Homes gleaned that homebuyers want exceptional customer experience from search (online and in person) to sale, and construction to customer care. The Design Studio is a materialized response to these findings. Empowering every homebuyer’s unique needs, Tri Pointe Homes aims to utilize the Design Studio to help all customers create a home that best fits their distinct lifestyle preferences.

At the Design Studio, professional consultants help customers select from a wide variety of carefully curated styles and finishes including flooring, counters, cabinets, lighting, fixtures, appliances, interior paint, stair railing systems and electrical options. The array of selections is all customized à la carte, giving homebuyers a multidimensional experience to personalize their homes. Tri Pointe Homes Arizona partners primarily with Daltile and Shaw for flooring and includes Delta® faucets and GE appliances among its trusted manufacturing partners. The new Design Studio allows for engaging product demonstrations with two full kitchens and bath vignettes to show different installations of materials and accessories.

“Flooring, cabinets and countertops are the most popular upgrades requested from buyers, with nine in ten homebuyers opting to personalize one of these enhancements,” said Attwood. “Choosing between different finishes and upgrades is a fundamental part of creating a dream home, and these details are really big decisions for our homebuyers. We want to provide our customers with an impressive variety of premium lifestyle products hand-curated by our award-winning team, and now they have an immersive, comfortable and convenient retail-esque Design Studio to complement that experience.”

One of the largest homebuilders in the U.S., Tri Pointe Homes, Inc. is a publicly traded company and a recognized leader in customer experience, innovative design, and environmentally responsible business practices. The company builds premium homes and communities in 10 states, with deep ties to the communities it serves—some for as long as a century.

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