National Convenience Chain Adds Alkaline88® to Over 600 Southwest Stores

inbusinessPHX.com

The Alkaline Water Company Inc., the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that, in the last month, the Company’s c-store presence has accelerated, adding over 600 stores of one of the country’s largest chains. The Southwest region’s Direct Store Delivery (DSD) network has now added over 1,200 new c-stores in the last six months. These additions have come through the successful rollout of the Company’s new DSD strategy with Hensley Beverage and Nevada Beverage Company. The Company plans for further DSD expansion this year.

“The addition in the Southwest region of over 600 new convenience stores of a major national chain proves that our DSD strategy is working,” said Ricky Wright, President and CEO of The Alkaline Water Company.

“Our Direct Store Delivery partners, Hensley and Nevada beverage, have done a great job at making that happen. In the past six months, we’ve added Alkaline88^® to 1,200 additional c-store locations in the Southwest, including national leaders in the channel. We now intend to expand our DSD strategy into the Northeast and Northwest, having a foothold in these top national c-store chains should allow us to rapidly capture market share in these areas of the country. Our DSD strategy will remain a major focus for our company this year. In 2020 c-store sold over $1.4 billion in enhanced water, which is one of the fastest growing products for the channel. The momentum Deliciously Smooth™ Alkaline88 is experiencing both in the c-store channel and our traditional retail channels is very exciting.”