Marketing Agency Founded on Motherhood’s Rich Range of Skill Sets

by RaeAnne Marsh

E Squared Marketing is a boutique digital marketing agency founded and operated by a team of powerhouse women who bring a personal touch to everything they do. The “all women” approach was and remains a central principle for founder and owner Ashley Richards, who sees motherhood as providing the requisite job experience for employment and championed work-from-home long before the pandemic made that option common.

Richards sees raising a child as one of the most rewarding and challenging jobs a mother can face in her lifetime, an environment that fosters learning quickly to adapt to an ever-changing environment. A skills assessment would show acquired expertise at negotiation tactics, time management, effective communication, people management and problem solving along with organizational skills.

When founding E Squared Marketing back in 2017, Richards believed there was a need for a company that allowed women to put these skills to use while still maintaining the flexibility working mothers need in their lives. This is precisely the reason why Richards put more emphasis on remote working and life balance instead of the more traditional office setting.

“After becoming pregnant with my daughter, I realized I was not ready to leave my newborn at home to return to the typical 8 to 5 job,” Richards relates. “With my years of experience in digital marketing and my love for the profession, I knew there was a way for me to have the best of both worlds. I created E Squared Marketing to inspire and empower working mothers, giving them the ability to have a great work-life balance that accommodates motherhood. The name E Squared Marketing is even named after my two kids — Ellie and Eli.”

Observing that this industry is always evolving, Richards says staying on top of the current trends is a fun part of the job. “Movement forward allows for learning, perfecting and growing in your profession and in life,” she says. “Motherhood and a career can go hand in hand for women if they have the drive, passion and motivation to do them both. Our business was built on this balance, and I am honored to help bridge the gap of these two incredible dynamics in a woman’s life.”  

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