JDog’s Veteran-Centric Franchise Concept Targets Phoenix

by Kevin Kopa

JDog Brands, the parent franchisor to both JDog Junk Removal & Hauling and JDog Carpet Cleaning & Floor Care, was founded with a mission to provide a smoother transition from service to civilian life for military veterans. With nearly 300 active territories, the JDog Brands network is made of veterans and military families, with 88% of the brand’s owners being veterans themselves.

In 2022, JDog signed 66 new franchise agreements and impacted hundreds of local veterans by providing job opportunities and a network of business owners with similar life experiences.

Now, as it works to sign 100 new units in 2023, JDog is targeting Phoenix for additional growth. With three active territories in the area already, brand awareness is strong, meaning that new owners will start off with higher revenue, positioning them well for success. Thanks to the franchisee that is already established in the area, new owners will also enter the market alongside an established business owner who can speak to the unique traits of the specific market.

There is an opportunity for an additional 12 territories in the Phoenix area, and the city has a 5.4% veteran unemployment rate — higher than the national average. With each franchise opened by a veteran or military family comes about five additional job opportunities, and many JDog owners focus their efforts on recruiting and employing other veterans in need.

JDog’s long-term mission is to bring the national rate below 1%, and a concentration on development throughout Phoenix, with an emphasis on Mesa, Gilbert and Glendale, will be a key driver of that effort.

The total investment necessary to begin the operation of a JDog Carpet Cleaning & Floor Care ranges from $37,909 to $169,947, including a $10,000-$25,000 franchise fee. The total investment necessary to begin the operation of a JDog Junk Removal & Hauling ranges from $30,000 to $110,000, including a $35,000 franchise fee. 

Kevin Kopa is a U.S. Marine Corps veteran and president of JDog Brands.

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