Even amid a pandemic, leading laundromat franchise WaveMAX continues to thrive and has elected to initiate an aggressive national expansion strategy, of which Arizona, specifically Phoenix, is part. The brand’s Q1 and Q2 performance has primed it to forge ahead confidently into the remainder of the year as the demand for cleanliness among consumers and business owners is at an all-time high. “There’s definite demand for high quality laundromats in Phoenix. In fact, the industry has been fragmented in the area for decades with no dominant brand – we’re looking to change this,” says Dennis Mulgannon, director of franchising. Its laundromats use equipment he describes as “ahead of the curve as far as technology and efficiency,” with features that directly address coronavirus sanitizing needs and an app that notifies customers of when their loads are complete, cutting down on traffic related to people checking the time on their machines.
“Plus,” says Mulgannon, “the value proposition of the franchise opportunity is great for investors as we build out and operate in smaller, more efficient footprints, allowing investors to get more ROI, faster.” He describes the franchise as an “investor” model with semi-passive ownership (“Franchisees can keep their day job.”). “We entered the market approximately two years ago and already have four franchise partners developing eight stores.”
