High-Tech ‘Smart Fitness Studio’ Opens in Mesa


Known since 2011 as a “Smart Fitness Studio” franchise due to its bio-adaptive, robotic exercise equipment providing a customized, efficient workout, The Exercise Coach is now considered a “smart” fitness studio for yet another reason: its safe, private atmosphere. On Oct. 5, Mesa resident, Cheryl Campbell will open her first Exercise Coach location at 4711 East Falcon Suite 122 Mesa, AZ  85215. She plans to launch another location in the South Mesa in the Dobson Ranch area in 2023.

Outfitted with high-tech computerized machines instead of traditional equipment, The Exercise Coach’s personalized programs are optimized for efficiency, resulting in only two 20-minute workouts per week that can’t be matched in effectiveness with even seven days a week of traditional activity-based exercise. The Exercise Coach’s robotic exercise technology is combined with the guidance of certified coaches to provide a unique, comprehensive approach to fitness designed to be a perfect fit for anyone, regardless of current fitness levels. The studios create a dynamic exercise experience that blends personalized strength and interval cardio training in each session. It is the #1 fastest growing personal training franchise in America and the #5 fastest growing fitness franchise in the U.S., according to Entrepreneur Magazine.

Campbell is a CPA but has a life-long passion for physical fitness. “I have been lucky enough not to have had any personal obstacles that impacted me physically, however my husband has. He severely broke his leg in six places and will forever have a bar in his femur from the break.  He used bicycling as therapy to recover because he never like gyms, but after visiting The Exercise Coach for the first time, he was hooked. He tells everyone that he is not a fan of the traditional fitness center but loves The Exercise Coach.  I am excited to get out from behind the desk, help others build strength and live healthier lives.”

The Exercise Coach is a much safer fitness option than big box gyms for several reasons:

  • No more than 4 clients per trainer for semi-private training and one-on-one private training available
  • Workouts are scheduled by appointment only – no walk-ins
  • Workouts are only 20 minutes twice per week and are always supervised by a coach

“We are different from big box gyms as our boutique fitness studios have always been small, private and super clean. This remains our core offering,” said Brian Cygan, Exercise Coach founder and CEO. “This has really been resonating with people across the country and we have grown to more than 150 locations as a result.”

The Exercise Coach uses its technology to capture the more reluctant exercise consumer — people who are either too busy to spend a great deal of time at the gym, dislike the gym scene and/or are afraid of injuring themselves. Rather than use their proprietary technology competing with other gyms to court the most athletic people, The Exercise Coach offers privacy, convenience, personalization, efficiency and guidance to change the quality of life for people who are less familiar with fitness successes.

Founded in 2000, The Exercise Coach began franchising in 2011 and currently has more than 150 studios operating nationwide. In addition, The Exercise Coach began its international expansion in Japan in 2017 and has 40 locations there today. In 2020, despite the pandemic, The Exercise Coach earned a ranking of #121 in the 2021 Entrepreneur Magazine’s Franchise 500 top 500 franchises in America. It is the #1 fastest growing personal training franchise in America and the #5 fastest growing fitness franchise in the U.S., according to Entrepreneur Magazine. Additionally, Entrepreneur ranked it the 55th fastest growing franchise in 2020. Our goal is to see 250 units open in the U.S. and 100 open in Japan by the end of 2022.

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