Tempe-based craft brewery Four Peaks Brewing and Scottsdale-based golf apparel brand Bad Birdie teamed up to launch a limited-edition collection featuring Bad Birdie Juicy Golden Ale. The collaboration blends craft beer and golf culture, creating a unique and accessible experience for enthusiasts.
Arizona is a mecca for golf in the U.S. — rated as one of the country’s top golf states by Golf Magazine. And what goes together better with golf than beer?
With that in mind, the leadership at Four Peaks Brewery reached out to Bad Birdie with a unique collaboration proposal. While most of the apparel brand’s past partnerships requested the incorporation of logos onto Bad Birdie merchandise, Four Peaks suggested something different: create a new Bad Birdie-branded craft beer.
Together, Four Peaks Brewing and Bad Birdie are redefining the beer and golf experience, stripping away pretentiousness to make the sport more enjoyable for everyone. For Four Peaks, the result of the collaboration is an easy-drinking Bad Birdie Juicy Golden Ale, with a subtly crisp taste of passionfruit, orange and guava flavors.
In return, Bad Birdie created a collection of custom Bad Birdie Juicy Golden Ale golf apparel, blending classic style with a modern flair. The line includes Bad Birdie’s signature polos, graphic tees, hoodies, hats and accessories.
As of this printing, the collaboration has been the most successful innovation brand launch in Four Peaks history. Bad Birdie has sold out of its associated hoodie sweatshirts and is experiencing robust sales for its other associated apparel.
Information about Four Peaks Brewing or a list of retailers selling Bad Birdie Juicy Golden Ale is available at fourpeaks.com. The limited edition Bad Birdie collection is exclusively available at BadBirdieGolf.com , Bad Birdie app or at the Four Peaks Pub in Tempe, Arizona.
Jeremy Bolian was appointed CEO and general manager of Four Peaks Brewing Company in October 2023.
Speak Your Mind
You must be logged in to post a comment.