Flour Power Cooking Studios opened its first Arizona location at the beginning of March in the Mesa Grand Shopping Center. Flour Power, a North Carolina-based franchise that inspires connection and well-being through unique culinary experiences, is confident this is the right location for their latest studio.
The franchise’s partnership with Jamie and Michael Bialowitz, the local owners, was bolstered by Flour Power’s due diligence to ensure the East Valley is a viable market. Flour Power looks at various market factors that include median household income, the number of children within a certain radius of the proposed studio, the physical location of the studio itself, and traffic within that area in order to make its build-out decisions.
Flour Power offers cooking classes, parties, corporate team-building experiences, homeschool events and camps in a fun and supportive setting. Classes are paired with special themes and hands-on cooking experiences that welcome all ages and skill levels.
The cooking studio has been franchising since 2015 and has 16 locations across the United States. Flour Power supports its franchisees with top-tier IT, marketing, and culinary personnel. Its industry professionals provide all the necessary materials for successful operations, research viable markets for future kitchens, hand-craft quality training for each studio, and more.
“We have an incredible team behind us. We’re an emerging brand with enterprise-level support, allowing us to tailor our studios to each franchise’s demographics,” says Sarah Moritz, president of Flour Power Cooking Studios.
Flour Power’s executive team understands that what works in one market won’t necessarily translate to others. The team identifies consumer trends and paths to purchase that lead to making optimal decisions for the franchise locations. The Bialowitzs’ Mesa-Gilbert location will include unique social media content, product offerings, hyperlocal interior signage and a geographic-based marketing plan.
With its diverse offering, Flour Power provides communities with everything from year-round classes to seasonal camps to corporate events and “Adult Sip & Stirs.” This allows Flour Power to also diversify its revenue streams, punctuating its year-round offerings with seasonal pickups.
Flour Power’s dedicated team and strategic approach to franchising look forward to expanding its presence across the country, bringing the joy of cooking to communities nationwide.
Lorna Martinez is VP of marketing at Flour Power Cooking Studios.
