App Has Goal to Track One Billion Acts of Kindness while Donating One Billion Dollars to Charity


Kindli launched, on World Kindness Day, as the first and only “social unity” app that focuses solely on kindness and positivity. The revolutionary platform is on a mission to disrupt social media as we know it and propel a sustainable movement that affects positive change. The purpose-driven platform already has the support of notable founding members such as professional athlete Tim Tebow, Olympic Gold Medalist Kerri Walsh Jennings and WWE Superstar Titus O’Neil.


The Kindli app is available to download through iTunes and Google Play. Users can always download the app, view content and follow other users for free; however, in order to unlock the ability to comment and/or post content, users are required to make a one-time, one dollar donation to one of Kindli’s major charity partners. The donation contributes to Kindli’s goal of raising one billion dollars for charitable organizations, while ensuring that its users are authentic.


Kindli then holds all “unlocked” user profiles accountable through a proprietary three-tiered system of strict community guidelines, content filters, and vigilant moderators to keep the dialogue positive. Any controversial topics, including politics and negative commentary are strictly banned, with many blocked before they can be posted. Users who violate these terms cannot re-unlock and are muted.


“At Kindli there is zero tolerance for negativity, hate speech, politics, bullying, or other abusive behavior, so the focus remains on our goal to create a safe, fun platform that spreads positivity, essentially killing the haters with kindness,” said Martin Diamond, Kindli’s Founder and CEO. “Kindli helps people ‘find their kind’ and we welcome everyone to join our mission to make an impactful and worthwhile positive change.”


Kindli’s feature innovation is its patent-pending Kindli Cards. These cards were designed as a digital home for the “Pay It Forward” movement, through which Kindli seeks to generate and track over one billion acts of kindness around the world. Kindli Cards are anonymous, but contain unique QR codes on the back which correlate to each user. Kindli users can perform a kind act and leave a Kindli Card behind for the recipient of the gesture; for example, buying a coffee for the customer behind you at a drive thru. When the recipient scans the card’s QR code, they can write a “thank you” message, and add photo or video content, and then share to the Kindli user’s profile.


“Kindness is contagious,” said Coach Darleen Santore, Chief Kindness Officer. “Kindli is ready to create a positive and tangible shift in humanity, uniting and connecting members in a safe space that inspires others to act now in their own communities. We’re redefining what it means to be a true influencer.”


Kindli also celebrates and shares heartwarming stories from around the world, through its expertly curated “Daily Kindness” feed, a steady stream of feel-good stories, videos, and news that brings unification and joy to social media.


Kindli is a “social unity” app that puts the focus squarely on kindness and positivity. It aims to change the divisiveness that traditional social media platforms have enabled by reuniting people in civility. The app unifies and motivates all users through the common “channel” of expertly curated daily kindness videos. In addition, it celebrates and shares the kind acts of real people by giving a home to the “Pay It Forward” movement through its innovative Kindli Cards™ and Kindli street team. It’s a social platform with a purpose – to generate and track over one billion acts of kindness around the world while raising one billion dollars for charities. The platform provides a safe community that automatically eliminates fake accounts and silences users with malicious intent, and enforces strict content guidelines that don’t allow for politics, hate speech, violence, racism, or bullying. In short, Kindli makes kindness easy. 

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events