While the recession caused by COVID-19 has wreaked havoc on businesses of all sizes and industries, some are finding new ways to run daily operations, reach customers, re-shape their business, and stay relevant.
But others are still trying to figure out how to transform, and an expert in the field says that launching a transformation begins with setting the right scope.
“Over the years, I have seen an ill-defined program scope cause serious problems,” says Edwin Bosso, founder and CEO of Myrtle Consulting Group and the ForbesBooks author of 6,000 Dreams: The Leader’s Guide To A Successful Business Transformation Journey.
“For example, the scope may drift from the originally defined target. The scope is the description of the transformation’s area of focus, and in most cases the scope is defined as a combination of categories. Examples are functional – sales, logistics, production, operations – and organizational – leadership, technology, processes, management systems. It’s most important that the scope is defined to address the challenges at hand and avoid distractions or wasted resources.”
Bosso has five tips for companies to set the right scope for their transformation:
- Articulate the problem. Which problem are you trying to solve? Bosso says that question is at the heart of a company transformation. “Defining the specific problem may take numerous discussions and disagreements,” Bosso says. “The human brain has a natural tendency to drift. Blurry lines sometimes separate root causes and symptoms. This step is generally completed with a well-crafted statement of the problem that the organization is setting up to solve.”
- List the ways. “When properly conducted,” Bosso says, “this step helps in visualizing the solution. Listing possible solutions is a way of testing the definition of the problem. This step calls for honest questions and thorough analysis to identify the solution options.”
- Identify the means. “This is the stage where you test the capabilities of the organization against solution options by identifying necessary means,” Bosso says. “It comes down to understanding internal means, or levers that would need to be pulled to solve the problem. Potential means available might include people, office space, computer systems, or technical expertise in sales, R&D, inventory management and procurement. The process allows organizations to match the correct means to solutions.”
- Capture the enablers. Examples of enablers key to the transformation process are those in program management and data science. “Enablers cannot operate on their own to make something happen,” Bosso says. “They are, however, necessary or simply useful for that same thing to happen. For example, change management cannot improve the performance of the sales organization without some level of sales expertise. Once enablers are defined, it is important to capture the various ways in which each enabler supports the transformation program.”
- Explore synergies and interdependencies. This step focuses on understanding the overlaps, synergy opportunities, and constraints caused by ongoing initiatives. “Start with a list of all current initiatives that the organization is running,” Bosso says. “The finance department is typically a good source for the information. Meetings should be held with each team, and it’s important to understand that each may be protective of its objective, ways, and means. This could set up turf battles and heated discussions, so explicitly setting the objective of the meetings to understand synergies can help alleviate disagreements and fears.”
“Undergoing a major transformation is really the best hope for struggling businesses to survive in these difficult times,” Bosso says. “There is no time to waste. There are no resources to waste. To get your transformation on target, setting the right scope is critical from the outset.”
Edwin Bosso, the ForbesBooks author of 6,000 Dreams: The Leader’s Guide To A Successful Business Transformation Journey, is the founder/CEO of Myrtle Consulting Group. Bosso specializes in operations improvement and change management, and his project history includes work for major brands such as Heineken, Texas Petrochemicals, T-Mobile, Anheuser-Busch, Rohm and Haas, Campbells Soup Company, Kellogg’s and Morton Salt. A wide range of assignments have taken him throughout Asia, Europe, and North America. He completed his undergraduate education at The Hague Polytechnic in the Netherlands and earned an MBA from Rice University in Houston.