Offering a concrete and workable model for companies in the transformational economy, Trends in the Transformation Economy helps companies improve their customer centricity by focusing on real customer transformations. Jauquet includes guidelines to strategically align innovation with what really matters to customers and insights and tools to prepare companies for future societal and technological trends. In an era of rapid technological and social change, Trends offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals.
Trends in the Transformation Economy: Where Health, Well-Being & Happiness Matter Most
Christophe Jacquet
$45
Lannoo Publishers
Available 7/24/2024
288 pages
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