Vice President Kamala Harris’s social media followers have surged by 1.8 million across all accounts since Saturday as she becomes the presumptive Democratic Presidential nominee, while Arizona is sixth in relative searches for “register to vote”.
QR Code Generator analyzed Kamala Harris’s X and Instagram follower counts, as well as Google Trends data on registering to vote and Democratic campaign donations, to see just how much President Biden’s actions have affected the political landscape.
Vice President Harris’s follower counts went stratospheric on Sunday after President Biden’s endorsement and securing the presumptive nomination, and they have only picked up pace since then. Instagram followers on her @kamalaharris account have increased by 825,000 since Saturday, the day before Biden bowed out, taking her to 15.7 million total Instagram followers. Her @kamalahq Instagram account saw similar success, shooting up by 49,000 followers since Saturday to 171,000.
Her X performance was similarly impressive, with nearly a million followers added across her accounts since Saturday. Her @KamalaHarris account has gained 406,000 followers, bringing her total X followers to 20.2 million. Her @KamalaHQ X account has exploded in popularity, doubling to 980,000 followers. A total of 581,000 followers have signed up since Saturday, with over half a million signing up on Monday.
| Kamala Harris Instagram Accounts Follower Changes since Tuesday, July 16 | ||||
| Date | @kamalaharris Followers Change |
@kamalaharris Followers |
@kamalahq Followers Change |
@kamalahq Instagram Followers |
| Tue July 16 | -1,227 | 14,901,474 | +1,082 | 118,334 |
| Thu July 18 | +2,007 | 14,903,481 | +1,726 | 120,060 |
| Fri July 19 | +3,100 | 14,906,581 | +878 | 120,938 |
| Sat July 20 | +3,882 | 14,910,463 | +710 | 121,648 |
| Sun July 21 | +104,134 | 15,014,597 | +649 | 122,297 |
| Mon July 22 | +253,463 | 15,268,060 | +12,621 | 134,918 |
| Tue July 23 | +467,533 | 15,735,593 | +36,179 | 171,097 |
| Increase since Sat July 20 |
+825,130 | +49,449 | ||
| Kamala Harris X Accounts Follower Changes since Tuesday, July 16 | ||||
| Date | @KamalaHarris X Followers Change |
@KamalaHarris X Followers |
@KamalaHQ X Followers Change |
@KamalaHQ X Followers |
| Tue July 16 | +133 | 19,787,102 | +1,474 | 393,411 |
| Thu July 18 | +6,319 | 19,793,421 | +2,736 | 396,147 |
| Fri July 19 | +3,155 | 19,796,576 | +1,263 | 397,410 |
| Sat July 20 | +1,860 | 19,798,436 | +1,645 | 399,055 |
| Sun July 21 | +164,588 | 19,963,024 | +28,891 | 427,946 |
| Mon July 22 | +216,554 | 20,179,578 | +529,625 | 957,571 |
| Tue July 23 | +25,434 | 20,205,012 | +22,616 | 980,187 |
| Increase since Sat July 20 |
+406,576 | +581,132 | ||
Register to vote and Democrat campaign donation searches surge since Sunday
Google Trends data showing relative search interest for “register to vote” for the past 30 days.
Harris’s endorsement drew a lot of hype from voters, with searches for “register to vote” immediately soaring. Searches exploded by 1,011% following Sunday’s events. Overall, Sunday’s searches for registering to vote were the highest they have been in the past month, eclipsing the spike following the attempted assassination of former President Trump on July 13.
Searches for registering to vote on Monday were most popular in Florida, while Arizona was sixth. Other key states such as Georgia and Pennsylvania were in the top 10.
Searches for “donate to Harris” and “ActBlue” skyrocketed, too. Searches for ActBlue, a left-leaning political fundraising platform, surged over 100 times its pre-Biden announcement figure after Harris was endorsed, and over seven times higher than at any other point in July, according to preliminary data.
“Kamala Harris’s endorsement from President Biden has sent shockwaves through the social media landscape,” said Marc Porcar, CEO of QR Code Generator. “We wanted to see just how huge this was, finding Harris’s follower counts have gone through the roof since the events on Sunday. We also looked at Google Trends data to see what this means to the wider electorate, seeing sharp spikes for ‘register to vote,’ ‘donate to Harris,’ and ‘ActBlue’ searches. This increase in ‘register to vote’ searches was most pronounced in Florida, which will prove pivotal in the race to 270 electoral college votes this November.”
