A new survey of teens conducted for Junior Achievement by the research firm Big Village shows that most teens (71%) are concerned with how inflation will impact this holiday shopping season. The results are part of the JA Teens & Holiday Spending survey, which assesses teen consumer attitudes associated with the holiday shopping season. The survey of 1,005 13- to 17-year-olds was conducted by Big Village from November 15 through 20, 2022.
Additional findings include:
- 92% of teens have noticed changes during recent shopping experiences, including higher prices (66% – up from 49% last year), harder-to-find items (40% – down from 47% last year), and fewer checkers/less help at stores (32% – the same percentage as last year).
- 78% of teens plan to shop “in-store” this year, compared to 81% last year, with 71% also shopping online, compared to 70% last year.
- 74% of teens plan to spend “the same” or “more” on gifts this holiday season, down from 78% last year.
- Top teen gift ideas include clothing (62%), gift cards (52%), video games (47%), accessories (43%), and small electronics (35%).
“For many teens, shopping for others during the holiday season is their first exposure to some of the economic realities, such as rising prices or shortages, that face their parents or caregivers,” said Katherine Cecala, president, Junior Achievement of Arizona. “In many ways, this can be a teachable moment. At Junior Achievement, we encourage parents and caregivers to take this opportunity to discuss things like putting together a budget for the holidays, comparison shopping, and creative gifting if higher prices or hard-to-find items become a challenge.”
Junior Achievement recently launched JA Connect, a new online resource where teens can learn about careers, entrepreneurship, and how to manage money. The “My Money” section takes teens through developing a budget and planning their financial future.
About Junior Achievement of Arizona
Junior Achievement of Arizona (JA) is a 501©(3) nonprofit organization that equips Arizona students to succeed in work and life by giving them the knowledge and skills they need to manage their money, plan for their future, and make smart academic, career and economic choices. Since 1957, JA has taught kids, kindergarten through high school, about financial literacy, work readiness and entrepreneurship. The organization’s hands-on, age-appropriate programs are delivered by more than 8,000 corporate and community volunteers. Despite educational obstacles during the pandemic, JA reached approximately 100,000 students in the 2021-2022 school year. Follow @JAArizona on social media or visit for more free online educational tools.
Methodology
This Youth CARAVAN survey was conducted by Big Village among a sample of 1,005 13-17-year-olds. This survey was live on November 15-20, 2022.
