The 9 Steps for Successful Marketing Automation in 2024

by Erik Michal

Thanks to marketing automation, the days of manually typing out your company’s next ad and hitting "send" are a thing of the past. Software has turned email marketing and other ad blasts into highly coordinated, fine-tuned work, unleashed to the public on a tight schedule. If you’re a large, consumer-facing company with a multi-million dollar advertising budget, you probably … [More]

Value-Based Healthcare Co. Names New Market President

inbusinessPHX.com

Equality Health, a national leader in value-based care, announced the appointment of Christian León to the role of Arizona Market President. León succeeds Lisa Stevens Anderson, who has transitioned to the new role of Regional President for New Markets to oversee the rapidly unfolding state expansion plans for the company. As a seasoned executive in healthcare operations and … [More]

ASU First to Collaborate with OpenAI to Enhance Teaching and Learning

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Arizona State University will be the first higher education institution to collaborate with OpenAI, the AI research and deployment company behind ChatGPT.  This collaborative effort introduces the advanced capabilities of ChatGPT Enterprise to the university, empowering faculty and staff to explore the potential of generative AI to enhance teaching, learning and discovery, … [More]

Arizona’s Largest Hotel Introduces Destination Experiences

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Sheraton Phoenix Downtown is partnering with leading adventure operator REI Co-op Adventures to offer guided outdoor activities exclusive to hotel guests and the new Arizona Exploration Package to gear up for adventures through Phoenix’s beautiful landscapes. Whether hiking sun-kissed trails, pedaling on scenic routes, floating down the Salt River or simply admiring desert … [More]

World’s Most Coveted Supercars Headed to Barrett-Jackson’s Scottsdale Auction, Jan. 20-28

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Barrett-Jackson, The World’s Greatest Collector Car Auctions, will offer some of the world’s most coveted supercars during the 2024 Scottsdale Auction, held January 20-28, 2024. Each of these supercars are masterpieces of automotive engineering, design and performance including Rock & Roll Hall of Famer Sammy Hagar’s 2015 Ferrari LaFerrari (Lot #1385), one of the fastest … [More]

Renting a Home More Affordable than Owning; Phoenix Rents Growing Faster than Wages

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ATTOM, a leading curator of land, property and real estate data, today released its 2024 Rental Affordability Report, which shows that median three-bedroom rents in the U.S. are more affordable than owning a similarly-sized home in nearly 90 percent of local markets around the nation. The report shows that both renting and owning a three-bedroom home continue to pose … [More]

WEBINAR – Jan 23: Developing Your SBIR/STTR Commercialization Plan

Arizona Commerce Authority

UPCOMING EVENTS The SBIR training program is a series of events that provide entrepreneurs, small business owners, and startups with local resources and mentors to apply for funding through the Small Business Innovation Research (SBIR) or Small Business Technology Transfer (STTR) programs. DOE SBIR/STTR - Developing Your SBIR/STTR Commercialization Plan 1/23/2024 … [More]

WORKSHOP – Jan 24 or 31: Profit Acceleration Workshop for Local Small Businesses

Arizona Commerce Authority

UPCOMING EVENTS The SBIR training program is a series of events that provide entrepreneurs, small business owners, and startups with local resources and mentors to apply for funding through the Small Business Innovation Research (SBIR) or Small Business Technology Transfer (STTR) programs. PROFIT ACCELERATION WORKSHOP For Local Small Businesses In The Phoenix Metro … [More]

BCBSAZ Achieves Milestone Rating with Partners Guidance

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Blue Cross Blue Shield of Arizona has achieved their first overall 4-Star Rating in the 2024 Medicare Advantage Star Ratings released by the Centers for Medicare & Medicaid (CMS) for their HMO plan. These star ratings reflect the exceptional quality and performance of the health plan, encompassing key aspects such as patient outcomes, care accessibility, member … [More]

Scottsdale Homebuilder Opens Cave Creek Community, Plans More Valley Projects

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KLMR Homes, a Scottsdale-based homebuilder, is opening its second project – Saguaro Trails in Cave Creek. The model home is now available for tours. Saguaro Trails features 22 exclusive homesites on the border of North Scottsdale and Cave Creek. This enclave of serene living features four floorplans ranging from 2,642 sq ft to 3,558 sq ft and three car garages. The 9,400 sq ft … [More]

Tech Council’s Q3 2023 Impact Report Shows Strong YOY Gains in Technology Jobs, Despite Current Lull

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The Arizona Technology Council has released its Q3 2023 Arizona Technology Industry Impact Report with the finding that the state’s technology jobs total has exceeded 222,000 — a 3.78% one-year gain that places Arizona third in the Southwest for job growth in the sector. The highest number of industry jobs currently are in computing, software, defense, and semiconductor. … [More]

Texas-Based Internet Service Co. Launches Services in Mesa through Partenrship

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FiberFirst, a Texas-based internet service provider (ISP), has officially introduced its cutting-edge fiber internet services to Mesa, Arizona. This milestone comes as a result of FiberFirst's strategic partnership with Ubiquity, a distinguished private infrastructure investment firm specializing in critical communications infrastructure. Operating as an ISP on Ubiquity's … [More]

Collaboration Introduces Custom Craft Beer and Limited-Edition Apparel

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Four Peaks Brewing, Arizona's #1 craft brewery, and Bad Birdie, the bold and disruptive golf apparel brand, join forces to launch a limited-edition apparel collection and a drinkable, year-round beer, Bad Birdie Juicy Golden Ale. Combining Bad Birdie's innovative designs with Four Peaks' brewing expertise, this collaboration aims to disrupt the golf scene, emphasizing … [More]

Online Auto Sales Co. Enters Arizona Market Bringing Up to 500 Jobs

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JLL announced that it has secured a full-building pre-lease for Blue Cactus Logistics, a new 258,000-square-foot, Class A industrial development in Surprise, Arizona. TriColor Auto Group, an online auto sales and financing company, has committed to the project, bringing up to 500 new jobs to the area. Situated at the northwest corner of Cactus Road and Summit Way, Blue … [More]

Hensley Announces Leadership Changes

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Hensley Beverage Company, a leading beverage distributor in Arizona and New Mexico, announced key changes within its senior leadership team. Andy McCain, currently President and Chief Operating Officer, has been appointed President and Chief Executive Officer, effective immediately. Additionally, Omar Perez, Hensley’s Chief Financial Officer, will be assuming the additional … [More]

Two New Luxury Brands to Debut in Scottsdale Fashion Square

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Maje and SANDRO will open stores in the renowned Fashion Square Mall in Scottsdale AZ. This is the first entry into this important market for SMCP, alongside an extensive portfolio of luxury brands. “We are thrilled to be opening Sandro and Maje right in the heart of Scottsdale.” Laura Yetman, VP of Retail & Business Development for SMCP North America remarks. “We have had … [More]

Relaxed Mortgage Rates Mean Serious Savings for Buyers

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Buyers are getting some much-needed relief, and more homeowners appear to be breaking free of "rate lock," according to the latest monthly report from Zillow®. Yet despite improvements in inventory, competition for homes is still relatively stiff. The share of homeowners considering selling is trending up, according to Zillow. "Buyers found significant … [More]

Republic Services Named to Dow Jones Sustainability Indices for Eighth Consecutive Year

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For the eighth consecutive year, Republic Services, Inc., a leader in the environmental services industry, has been named to the Dow Jones Sustainability Indices (DJSI). The company ranked first in its industry category on the North America Index and second on the World Index, which represent best-in-class sustainability benchmarks for the world's leading … [More]

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