The small BIG

by Mike Hunter

The-small-BIGEveryone, at some point each day, will have to influence or persuade someone — a boss, co-worker, customer, client, spouse, kids or even friends. What is the smallest change that can be made to the request, proposal or situation that will lead to the biggest difference in the outcome?

In The small BIG, three heavyweights from the world of persuasion science and practice describe how, in today’s information-overloaded and stimulation-saturated world, increasingly it is the small changes that lead to the biggest differences. Drawing from extensive research in the new science of persuasion, the authors present many small changes that can bring about momentous shifts in results.

Steve J. Martin, Noah Goldstein and Robert Cialdini
Grand Central Publishing
September 2014

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