Rehumanize Your Business

by Mike Hunter

Every day, most working professionals entrust their most important messages to a form of communication that doesn’t build trust, provide differentiation or communicate clearly enough. It’s easy to point to the sheer volume of emails, text messages, voicemails and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Rehumanize Your Business explains how to dramatically improve relationships and results with customers, prospects, employees and recruits by adding personal videos to emails, text messages and social messages. It explains the what, why and how behind this new movement toward simple, authentic videos — and when to replace some of plain, typed-out communication with webcam and smartphone recordings.

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
Ethan Beute and Stephen Pacinelli
200 pages
Publisher: Wiley
On shelves: 4/16/2019

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