Phoenix Tech Co. Becomes First Shopify Plus Agency Partner in Arizona

inbusinessPHX.com

Phoenix-based web and app development company, Fyresite, announced today that they have been selected as the first Arizona agency to become a Shopify Plus Partner. The popular e-commerce platform launched Shopify Plus to support growth and customization for large e-commerce brands and enterprises that are bringing in a minimum of $1M a year. As a partner, Fyresite will help … [More]

5 Ways to Boost SEO for Your Business

inbusinessPHX.com

No matter where you are in the entrepreneurial journey, whether it’s the planning stages or after being well-established in the community, search engine optimization (or SEO) should be a priority to implement into your website. SEO is the method of better positioning a business in organic search results for the purpose of increasing web traffic. As an educational leader for … [More]

ASU’s New Iceplex Gets Naming Sponsor

inbusinessPHX.com

Arizona State University and Sun Devil Athletics, in partnership with OVG360, today revealed a multi-year naming rights partnership with Mountain America Credit Union. whereby the new on-campus community Iceplex will be named the Mountain America Community Iceplex at ASU. As part of the naming rights agreement, Mountain America will be an integral part of … [More]

Share of Digital Mobile Ad Spend Expected to Reach 70% by 2026

inbusinessPHX.com

The digital world is going mobile, which is evident in the advertising projections for the coming years. According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%. Mobile ad share expected to grow from 44% to 70%. According to numbers obtained … [More]

Empower Your Brand With Enchantment: 6 Characteristics of an Enchanted Brand

by Jane Cavalier Lucas

When people face a world that is too complex to understand, constantly changing in unexpected ways and unclear, they put up barriers of distrust and caution. This environment creates debilitating distress, and most people don’t have the tools or training to deal with it. This affects decision making and can lead to irrational choices driven by fear. Sound familiar? From the … [More]

Are You Reaching Today’s Customer? Keys to a Great Multichannel Marketing Strategy 

inbusinessPHX.com

Getting customers in the door means first getting, and keeping, their attention. As consumers have moved more toward e-commerce, the challenges for digital marketers have become greater, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened numerous doors to reach consumers effectively through … [More]

Carvana Super Bowl Advertising Debut Promises Fans, We’ll Drive You Happy™

inbusinessPHX.com

Carvana, the industry pioneer for buying and selling cars online, announces its Super Bowl national advertising debut to show customers that their Carvana experience will leave them feeling energized, cared for and empowered. Carvana’s position as the fastest organic growth auto retailer in U.S. history proves it has successfully changed the way people buy and sell cars. … [More]

Seven Ways Social Media Can Revitalize Small Business Competition

by Candie Guay

Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Change is a forerunner to growth, and businesses across the nation were forced to pivot over the past two years. Perseverance was tested, resilience was built and the presence of small businesses on social media, or lack thereof, was noticed. Small businesses, which account for 99% … [More]

Digital Marketing Co. Launches Tech Solution for Vehicle Dealers

inbusinessPHX.com

Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service … [More]

Potential Predictions for Metaverse Marketing in 2022

by Tim Parkin

The metaverse is the epitome of marketing—rebranding a collection of existing technologies with an intriguing new name. Metaverse will become even more of a buzzword in 2022 as everyone tries to jump on the hype train, but think before you leap. The value of the metaverse is predicated on large-scale participation and adoption, something that will take educating consumers … [More]