The Reciprocity Advantage

by Mike Hunter

The-Reciprocity-AdvantageA powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth.

Reciprocity and advantage are words that are not normally seen together, but reciprocity — giving now to get later — will become a normal part of winning in the future. The Reciprocity Advantage shows how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for one’s business.

Bob Johansen and Karl Ronn
Berrett-Koehler Publishers, Inc.
September 2014

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