The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are about money when they are much more complicated than that.
This book presents entrepreneurship as a series of interactions between founders, partners, potential partners, investors and others at various stages of the entrepreneurial process — from seed to exit. There are plenty of authors offering tips on how to succeed as an entrepreneur, but no one else scrutinizes the negotiation mistakes that successful entrepreneurs talk about with the authors.
Entrepreneurial Negotiation: Understanding and Managing the Relationships that Determine Your Entrepreneurial Success
Samuel Dinnar and Lawrence E. Susskind
Publisher: Palgrave Macmillan