Facebook ad boycotts, alignment with #BlackLivesMatter, ditching names like Aunt Jemima: social activism is the latest must-have for brands. But should you jump on the bandwagon? And how do you make the shift without getting labeled as inauthentic, especially if your brand has never talked about these issues before? Andrea Fryrear, author of Mastering Marketing Agility: … [More]

After sweeping changes to the business world as a result of COVID-19, many employees feel less productive than they did before the pandemic, according to new data from Clutch, the leading B2B ratings and reviews firm. About 4 in 10 employees (39%) say they feel less productive during the COVID-19 pandemic. Connectivity and support are important to maintaining … [More]

The devastating economic effects of COVID-19 have forced millions to live off emergency savings. But as the pandemic continues to roil the financial lives of Americans, many have reached their limits and are wondering where to turn to next. Michael Sullivan, a personal financial consultant with Take Charge America, a national nonprofit credit counseling and debt … [More]

Some business leaders who are bright and hard-working also can be extremely demanding and difficult to work for. Such that a leader’s behavior and its negative impact on others may reach the point where the business becomes dysfunctional. Dr. Katrina Burrus, author of Managing Brilliant Jerks: How Organizations and Coaches Can Transform Difficult Leaders into Powerful … [More]

Alignable has just released their State of Small Business Report for July. it includes trends from the 460,000+ small business owners we've surveyed since mid-March, as well as the very latest insights based on last week's poll. Here are just a few highlights: National Fear Of Re-Closing Up 41% -- Across the U.S., the fear of needing to re-close again due to outbreaks has … [More]