Mission Facilitators International Awards Its First Annual ‘Excellence in Leadership’ Award to Valley CEO


Phoenix-based Mission Facilitators International celebrated its 30th anniversary by awarding Tim O’Neal their first annual Excellence in Leadership Award for making company culture development a strategic priority at Goodwill of Central and Northern Arizona.

“Tim has done what few other CEOs do, to make company culture a strategic priority,” said Dean Newlund, CEO of Mission Facilitators International. “Our local Goodwill has become a leader in helping end poverty and unemployment in Arizona. And Tim knows creating that size change in the community only happens if you have the right company culture to support it.”

Tim O’Neal became CEO in 2015 and immediately partnered with Mission Facilitators International for leadership, team, and company-wide culture development.   “I’m humbled to be the first recipient of this prestigious award, and I promise to carry forward the values it was meant to embody,” said O’Neal.  Since O’Neal became CEO, the organization has more than doubled in size, provided new services through partnerships with other nonprofit organizations and state agencies, become a leader in the national Goodwill network, and dramatically increased the number of people and families getting jobs and support in Arizona.

Hear an interview with Tim O’Neal and Dean Newlund to discuss the process of building and the impact of having a solid company culture, here.

Goodwill Industries was founded in 1902 by Rev. Edgar J. Helms to give people hope, dignity, and independence. Goodwill started with Helms walking door-to-door in Boston’s wealthiest districts, carrying burlap bags, and asking for clothing and household goods donations. From day one, the Goodwill mission differed from many charities. Helms emphasized that donated goods would be sold for profit and that the money would be used to pay workers who helped refurbish the goods.

The original concept was so visionary that it is just as relevant today as it was 100 years ago. Founded in 1947, Goodwill of Central and Northern Arizona currently provides no-cost career services to community members across Arizona who require assistance connecting to jobs and landing meaningful employment. Every year, we serve our communities by providing them with the knowledge, skills, and confidence they need to achieve self-sufficiency for themselves and their families.

​​With over 30 years of working with Fortune 500 companies and hundreds of leaders and teams in 19 countries, CEO Dean Newlund and his professional coaches and facilitators customize, coach, deliver and measure programs for forward-thinking organizations.  The clients they’ve worked with include HonorHealth, ASU, SRP, TGEN, Microsoft, and Marriott International.

The team works to deliver genuinely effective purpose-centered leadership development services. Combining the best business strategy, learning content, neuroscience, and interactive delivery methods, MFI has worked with executives at Microsoft, Marriott, Hewlett Packard, Boeing, AT&T, Alaska Airlines, and Goodwill of Central and Northern Arizona, among many others.

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