Everyone knows that the first rule of sales is “always be closing.” But what if the less time one spends trying to close, the more time one can devote to helping people solve problems and seize opportunities? This book isn’t just a catalog of techniques to wrestle money out of a client’s pocket. It’s a comprehensive strategy that starts with a well-researched process for identifying and solving problems. It shows one how to access one’s creativity to establish and maintain relationships that will be truly useful for oneself and one’s clients over time. This book will show how to become less of a stranger.
Tim Hurson and Tim Dunne
$27.95
Portfolio Hardcover
On shelves and online this month
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