Photo courtesy of Boardroom Salon for Man
As a Gold Canyon homeowner for more than 14 years, I have watched the Valley transform — new communities rising, businesses relocating and a population growing at roughly three times the national average. With population growth and a strong lifestyle focus, the Phoenix metro is one of the most compelling markets in the country for premium, experience-driven brands. That is why Boardroom Salon for Men has identified Arizona as a priority market for 2026.
The men’s grooming industry is projected to exceed $85 billion globally by decade’s end, driven by a shift in how men approach self-care. Premium services are the fastest-growing segment. At Boardroom, that demand is translating into results. Franchise locations averaged nearly $970,000 in gross sales in 2024, reflecting three consecutive years of same-store growth. Memberships, starting at $50 per month and now representing more than 40% of systemwide revenue, drive the recurring traffic that supports strong unit economics.
Each new location brings roughly a dozen skilled stylists, barbers and support staff into a community, backed by a brand with more than two decades refining its service model. In 2025, Boardroom launched a proprietary grooming product line, expanded training programs and invested in technology to keep the in-chair experience consistent across all salons. Net Promoter Scores consistently reach the high 70s to low 80s, and monthly member attrition sits near 3% — proof of genuine client loyalty.
Phoenix is a metro where people invest in looking and feeling good, aligning with Boardroom’s mission: to help Men Relax, Look Great and Feel Confident. Growth will remain intentional. Rather than flooding a market with units, Boardroom partners with operators who understand hospitality and community. A franchise-first model means local owners with real stakes in the neighborhoods they serve — and for Phoenix, the timing has never been better.
Jeff Helfgott is CEO of Boardroom Salon for Men.
