RED Development announced a new slate of tenants coming to PV, the $2 billion mixed-use development in Phoenix, marking continued momentum for one of the most ambitious urban redevelopments in Arizona.
The long-anticipated Life Time Paradise Valley, a 92,000-square-foot athletic country club, will open April 30, introducing a premier destination for health, wellness and social connection in the heart of PV. Designed to serve individuals and families from 90 days old to 90+ years, the club will offer dedicated studios for group fitness, barre, cycling, Pilates and yoga, alongside a comprehensive fitness floor featuring cardio, strength training and personalized coaching. Members will also enjoy a full suite of amenities, including outdoor pickleball courts, Kids Academy, LifeCafe and LifeSpa. Elevating the experience further, a more than 1.5-acre rooftop beach club will deliver a resort-style atmosphere unlike anything else in the market. The adjacent Life Time Living high-rise residences, currently under construction, are slated for completion in 2027.
“Alongside the forthcoming Life Time Living, our new Paradise Valley athletic country club reflects our long-term investment in the area and our commitment to enhancing how people come together, stay active and live well in one of the most distinctive communities in the country,” said Ryan Calrow, Life Time Senior Area Director. “We’ve been thoughtful about creating a destination that complements the character and vision of PV while bringing something entirely new to the community. Life Time Paradise Valley is an integrated health, wellness and hospitality experience designed to serve residents and families for generations.”
- lululemon (4,852 sq. ft) – The popular technical athletic apparel, footwear and accessories company for yoga, running, training and most other activities will open this summer.
- Culinary Gangster (3,022 sq. ft.) – The Scottsdale family-owned and operated restaurant specializes in burgers, sandwiches, quinoa bowls, wraps, salads and breakfast. With locations in Scottsdale and Phoenix, this new location will open in 2027.
- Escapology (4,500 sq. ft.) – The nationally acclaimed escape room experience will bring its immersive, themed adventures to PV when it opens in 2027, offering interactive entertainment for groups, families and team-building outings.
- OBON (4,250 sq. ft.) – A contemporary restaurant offering a modern take on Asian-inspired cuisine, OBON will feature an inventive menu of sushi, ramen and craft cocktails in a lively, design-forward setting.
- Helios Pilates (2,341 sq. ft.) – A boutique Pilates studio known for its holistic approach to movement, strength and alignment, Helios was originally founded in San Diego and is now opening its first Arizona outpost at PV in 2027.
- Next Health (2,329 sq. ft.) – A premier wellness destination focused on proactive health and longevity, Next Health will provide personalized services including IV therapy, hormone optimization and cutting-edge wellness treatments when it opens in late 2026.
- WeWhiten (1,200 sq. ft.) – This rapidly growing teeth-whitening studio is dedicated to helping clients achieve brighter, healthier smiles through professional-grade treatments delivered in a modern, spa-like environment. The opening is planned for late 2026.
Two additional restaurants are nearing completion with openings expected this fall. Harry & Izzy’s will make its Arizona debut in a standalone 8,300-square-foot building at the northeast corner of the park block. The upscale American grill, a sister concept to St. Elmo Steak House in Indianapolis, is known for its classically inspired menu, energetic bar scene and richly layered interiors. The Vig by Genuine Concepts will also open, introducing its eighth location with a design centered around a large outdoor patio, semi-private desert garden and multiple gathering spaces. The restaurant will serve lunch and dinner daily, along with weekend brunch and weekday happy hour from 3 to 6 p.m., with a menu led by Chef Jeremy Pacheco.
Tenants on track to open by the end of the year include:
- FACE FOUNDRIÉ (1,529 sq. ft.) – This fast-growing, woman-owned facial bar is bringing its all-inclusive skincare to PV, offering services including facials, lashes, brows and skincare. With more than 120 locations nationwide, FACE FOUNDRIÉ has established itself as a leader in accessible luxury beauty.
- Zara Nail Bar (2,210 sq. ft) – This full-service nail salon will offer an array of nail care services, from classic manicures and pedicures to dip powders and waxing, in a modern, relaxing environment.
Those that will open in 2027 include:
- Cala (6,500 sq. ft.) – Created by Phoenix-based Clive Collective founders Justin Massei and Mikis Troyan, Cala builds on the success of its Scottsdale location with a coastal European-inspired menu centered on seasonal, ingredient-driven dishes influenced by the Italian Riviera, Greek Islands and surrounding regions.
- Too Sweet Cakes (1,700 sq. ft.) – Too Sweet Cakes will offer pastries, cakes, cookies and breakfast items including croissants, burritos and sandwiches.
“These new additions build on the strong foundation we’ve created at PV and add even more depth to the community experience,” said Mike Ebert, managing partner at RED. “From dining and wellness to entertainment, each business contributes to the vibrant, connected environment we’ve envisioned, one where people can truly spend the day, meet friends and feel part of something special in the heart of Phoenix.”
