Rhinestone, the Arizona-born alcohol-free beer brand built for both drinkers and non-drinkers alike, announced a full statewide distribution partnership with Hensley Beverage Company, one of Arizona’s most respected and established beverage wholesalers. The agreement brings Rhinestone’s portfolio of alcohol-free brews to on- and off-premise accounts across Arizona.
Founded in July 2025, Rhinestone has quickly carved out its own lane in the non-alcoholic category with four extra-light, crushable styles – Original, Mexican Lime, Blood Orange, and Desert Grapefruit – available in six-packs and variety packs. The Hensley partnership comes on the heels of Rhinestone’s January rollout into 47 Sprouts Farmers Market locations statewide, marking a major acceleration in retail and on-premise availability.
“We’re unapologetically local, so having a partner with deep Arizona roots was extremely important,” said Dustin Johnson, Rhinestone founder and Arizona native. “We launched just months ago with a very clear point of view, and a partnership with Hensley this early on validates that there’s real demand for a homegrown non-alcoholic beer with grit and swagger. Arizona is our backyard, and there’s no better partner than Hensley to help us scale statewide.”
Hensley Beverage Company will support Rhinestone’s growth across retail, hospitality, events, and lifestyle-driven activations throughout the state.
“We’re excited to partner with Rhinestone and bring an authentically local, alcohol-free brew to Arizona consumers,” said Nate Dworkin, Chief Financial Officer at Hensley Beverage Company. “Rhinestone stands out in the non-alcoholic space, not just for its clean formulation, but for its brand clarity and cultural relevance. It feels familiar, confident, and built for the modern drinker.”
With 0.0% ABV, 5 calories, zero carbs, and gluten-free, Rhinestone Extra Light brews deliver the ritual, taste, and energy of a beer, without the alcohol or compromise. Since launch, the brand has leaned into grassroots marketing, event-driven growth, and a distinctly Western identity to build early loyalty among consumers who want to drink smarter without opting out.
The Hensley partnership positions Rhinestone for continued momentum as it deepens distribution statewide and builds toward regional and national expansion.
