Twelve timeless principles for building a business, from the founders of Beekman 1802.
Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State’s poorest counties with no funding, and in the middle of a punishing recession. They didn’t have much of a business plan. But they did have some timeless wisdom that Brent’s and Josh’s parents and grandparents had taught them — the “greatest of all time” principles for good living that can also be used as a foundation for any business. In this book, for the first time, Ridge and Kilmer-Purcell present the 12 principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.
G.O.A.T. Wisdom: How to Build a Truly Great Business — From the Founders of Beekman 1802
Dr. Brent Ridge and Josh Kilmer-Purcell
$26.28
Harvard Business Review Press
Available 7/1/2025
288 pages
