As we move further into 2025, social media marketing remains one of the most powerful tools for businesses to connect with their audience and drive growth. With billions of active users across platforms like Instagram, TikTok, LinkedIn and Facebook, social media continues to be essential for building brand awareness, fostering community and driving sales. Looking ahead, businesses will need to stay agile, creative and tuned into emerging trends to stay relevant.
One key trend we’re seeing is the shift toward video content, particularly on platforms like LinkedIn, which is now pushing video just as aggressively as TikTok and Instagram. Video continues to be the most engaging type of content, and platforms are giving it more prominence. Businesses will need to leverage short-form, authentic video content to capture their audience’s attention quickly. Whether through behind-the-scenes glimpses, product demos or educational clips, video will be a must-have for brands looking to connect with consumers.
In addition to video, optimizing your Google My Business profile is becoming increasingly crucial. Not only does it help improve local SEO, but it also increases your visibility in search results. For small businesses, an optimized Google My Business profile is one of the easiest and most effective ways to show up when local customers are looking for services you offer. As search engines continue to prioritize local and relevant results, making sure your profile is complete and up to date is vital for long-term growth.
Looking to the rest of 2025 and beyond, businesses that create high-quality, engaging content across both social media and search engines will see the greatest success. Staying current with trends, embracing new formats like video and ensuring your online presence is optimized for both SEO and social engagement will help you build a strong foundation for future growth.
Now more than ever, social media marketing and digital presence aren’t just nice to have — they’re essential for the long-term success of any business.
Christian Weninger is the owner of NeverNot Social
