Evolve PR & Marketing, the largest public relations agency in the Valley, continues its dynamic expansion, reaching new heights with rapid growth and industry-leading impact. Under the visionary leadership of President & CEO Jennifer Kaplan, Evolve has transformed from a boutique firm into a formidable presence, now home to a dynamic team of 25 full-time publicists and a thriving portfolio of more than 120 clients spanning local and national markets.
Evolve’s strategic expansion is in line with the company’s unwavering commitment to providing high-impact public relations and marketing services to clients in a diverse range of industries. This includes key offerings such as crisis training, media training and ongoing communications support. Since 2010, the firm has experienced consistent year-over-year growth, reinforcing its position as a powerhouse in the PR landscape.
“Our agency’s success is a reflection of the passion and expertise of our team and the incredible clients who trust us with their brands,” said Kaplan. “What drives us is seeing the impact of our work, when thoughtful strategy leads to tangible results for the people and organizations we serve.”
The firm’s elite client lineup includes a mix of long-standing clients and newly signed partners including Ballet Arizona, Google Fiber, Heard Museum, Phoenix Children’s Foundation, and Waymo. Evolve has also recently welcomed several high-profile additions, including Dixxon Flannel Co., Four Branches Bourbon, The Ra Ra Room, and USA Pickleball. Noteworthy recent placements for clients include The TODAY Show, Forbes, Parade, Robb Report, in addition to a wide range of coverage across local broadcast, print, and digital platforms.
“Evolve PR & Marketing has been an incredible partner in sharing our story with the community and beyond,” said Jami Kozemczak, executive director for Ballet Arizona. “Their strategic approach, deep media relationships, and passion for the arts have helped us reach new audiences and elevate our brand in meaningful ways. We’re proud to be part of their client roster and celebrate this exciting milestone alongside them.”
Kaplan continues to drive the agency’s success with strategic vision and a commitment to Evolve’s core values. Built on the tenets of creativity, collaboration, joyful engagement, innovation and support, Evolve fosters a culture where its team of seasoned publicists, strategists, and storytellers can grow and thrive. This dynamic environment fuels the agency’s continued expansion and success. The average tenure of the staff is eight years.
Kaplan’s leadership has also been recognized beyond the agency. She was recently named one of PR News’ 2025 Top Women in PR and is a member of the 2025 Sun Devil 100 for the eleventh consecutive year. A proud ASU alumna, Kaplan continues to invest in the future of the communications industry by endowing a scholarship for public relations students and naming a conference room at ASU’s Hugh Downs School of Human Communication.
Evolve PR & Marketing’s work is defined by results. From securing high-profile media placements to creating campaigns that drive engagement and amplify awareness, the agency has become a trusted resource for clients looking to make a lasting impact. Its tailored approach and cross-industry expertise have helped organizations of all sizes grow their visibility and influence across Arizona and beyond.
