Phoenix REALTORS® announced the association will begin offering its brokers the opportunity to incorporate new proptech platform Rayse into their business. Rayse is designed to elevate agent-client relationships through increased transparency and collaboration, offering comprehensive, real-time visibility into activity across the entire transaction timeline. The tool both enhances a client’s homebuying journey and provides live data and insights that demonstrate their agent’s value. Rayse has been available to Phoenix REALTORS brokers as of Dec. 2.
It’s become more critical than ever for agents to have a data-driven way to clearly articulate their value. According to several nationwide studies, the industry has already begun to see pressure on commissions since the recent National Association of REALTORS® (NAR) settlement changes. In reality, 70% of consumers are willing to pay more for convenience, according to Shep Hyken’s 2024 report on customer service and experience. Rayse helps agents do just that – reinforcing the value of real estate professionals with client-ready reporting and offering a refined buyer and seller experience that sets agents apart in a competitive landscape.
“Our collaboration with Rayse is a natural fit for our mission to empower members with cutting-edge tools – especially in a market that grows increasingly complex and fast-paced by the day,” said Phoenix REALTORS CEO Andy Fegley. “Together, we’re creating an opportunity for brokers to build trust, grow their businesses and meet the demands of a real estate environment that has undeniably changed.”
Rayse syncs with agents’ day-to-day tools to automate their daily activity and show live progress to their clients for an elevated, customized experience. From consultation to closing, Rayse automatically captures agent activity and shows real-time progress to clients, including calls, texts and mileage. Clients get greater visibility into the home buying and selling journey through consistent, clear reporting – agents can better articulate the value of their work and expertise, and brokers are able to enhance brand experience and support the success of their professionals.
“Rayse is a solution to a problem professionals in our industry have encountered for countless years: how to quantify all of the hard work that goes into buying or selling a home,” said Rayse Chief Revenue Officer Ashley Terrell. “We’re proud to work with Phoenix REALTORS to get access to this tool into the hands of brokers and agents in one of the nation’s most in-demand markets.”
The Rayse launch is part of Phoenix REALTORS’ ongoing efforts to elevate industry standards, rounding out the association’s existing roster of member-first services. Learn more about the partnership and how brokers can get access to the new tool.
