O.H. Partners, a Phoenix-based marketing agency renowned for its innovative and award-winning campaigns, has been awarded a contract by Mesa Public Schools for a comprehensive marketing campaign and brand refresh.
O.H. Partners, known for its work with major brands locally such as Gila River Resorts & Casinos, City of Phoenix and Arizona Lottery, was selected by Mesa Public Schools following a rigorous selection process initiated by the Mesa Public Schools district, where the district sought a visionary partner to enhance recruitment and retention efforts in response to the highly competitive landscape for both labor and educational programming.
Located in Mesa, Ariz., Mesa Public Schools is the largest public school district in Arizona with 81 schools serving about 63,000 students in pre-kindergarten through 12th grade. These schools include six high schools, nine junior high schools, 49 elementary schools, five success schools, and 12 choice schools. O.H. Partners will be working with Mesa Public Schools to increase retention and enrollment for both students and the workforce throughout its district. The agency will also contribute to boosting the visual identity and branding of the Mesa Public Schools district overall, with a particular emphasis on its six high schools – recognized as the “pillars” of the district.
“In an era of school choice where parents have a myriad of options for their children’s education, it is imperative for us (Mesa Public Schools) to effectively communicate our unique and vast offerings,” said Jen Snyder, Mesa Public Schools’ Director of Communication and Engagement. “O.H. Partners, with its proven track record in crafting compelling narratives, will play a pivotal role in showcasing our district’s distinctive features, academic excellence, and extracurricular offerings through targeted campaigns.”
The contract encompasses the cost of advertising on digital and traditional platforms, as well as creative services provided by O.H. Partners. The multi-media campaign, set to run through August 2024, will focus on promoting Mesa Public Schools’ academic, athletic, and performing arts programs while aligning with the district’s vision, mission, and strategic goals outlined in its Portrait of a Graduate.
“We are honored to announce our partnership with Mesa Public Schools, the largest public school district in Arizona,” said Meagan Jackman, president at O.H. Partners. “We understand the pivotal role education plays in shaping the future, and we are proud to contribute our integrated marketing expertise to support such a crucial industry. Collaborating with Mesa Public Schools aligns with our commitment to ‘helping brands help people,’ and we look forward to creating innovative campaigns that empower and elevate education in our community.”
As a part of the partnership with Mesa Public Schools, O.H. Partners will also collaborate with the district’s Mesa Youth Creative Agency (MYCA) to mentor the next generation of marketers. The MYCA’s students will work with O.H. Partners on at least one marketing campaign project, including hands-on training and industry coaching for students by O.H. Partners’ marketing professionals.
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