The Power of TikTok Can Boost Business

by Pablo Prichard, M.D., “Dr. Scottsdale”

When many people think of TikTok, it’s likely they envision Gen Z kids creating goofy sketches or dance videos. While that may have been the case when the app initially launched, it’s evolved into a space where businesses and their content can flourish.

In the past, businesses primarily focused on Facebook and Instagram to reach new consumers, but over time the algorithms of these platforms changed and have now made it more difficult for businesses to reach the masses. TikTok’s “For You Page” is unique as it curates content for users based on their likes and videos they interact with. As the platform has grown to experts in every field imaginable, like home inspectors, therapists, personal training and more, this has carved out a space for entertaining and educational videos. I wanted to give TikTok a try in hopes of not only educating viewers but gaining new business along the way.

Since joining TikTok to share my expertise in plastic surgery at the beginning of the year, I’ve gained more than 94,000 followers and more than 2.2 million likes. While my team and I create a variety of videos, the content that performs best has been educational. One video, “The Good, The Bad, and The Ripple: Breast Implants,” shared the different types of implants and the pros and cons of each. The clip has amassed 5.4 million views and 2,220 comments, with many looking to learn more about the procedure.

TikTok has provided an outlet for me to reach out to a new audience and create credibility. As a result, we’ve seen a 10% increase in business and more inquiries for procedures. While it can be intimidating to try something new, TikTok is no longer a place for only mindless videos. Users want to be educated and enjoy learning from experts in their field. Taking the time to put your years of expertise to work on TikTok could provide the boost your business needs.

Pablo Prichard, M.D., also known as Dr. Scottsdale, is the founder and senior partner at Advanced Aesthetics Associates, and was chief of plastic surgery at HonorHealth John C. Lincoln Hospital for 14 years. Dr. Scottsdale serves more than 2,000 patients every year and specializes in both reconstructive and cosmetic procedures. 

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events