The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality to propel business strategy into the next wave of computing. Readers can learn how AR is reshaping the digital landscape, crafting a new marketing mix and evolving retail into a brand-new consumer experience. The book offers valuable insights on realizing success with AR across the marketing funnel to help readers activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with their consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips readers with everything they need to use AR technology for immediate and impactful results. The Next Dimension is more than a book; it’s the key to unlocking the digital frontier.
The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing
Tom Emrich
$25.69
Wiley
On shelves and Online
240 pages
