Text Has Feelings, Too

by RaeAnne Marsh

Enterprise-Information-SystemsThe developing field of affective computing (AC), which includes recognizing emotion in text, has significant potential in such business applications as marketing and customer service. Researchers Changqin Quan and Fuji Ren, in their article “Textual emotion recognition for enhancing enterprise computing,” recently published by Taylor & Francis online in Enterprise Information Systems, describe how their unique method allows its users to recognize indirect emotions, emotional ambiguity or multiple emotions in the subject text.

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