Mobile apps are rapidly taking over as the preferred way for consumers to place an order with local businesses. More than 66% of consumers stated they prefer using digital wallets and apps with brands they like.
Local businesses in Arizona such as coffee shops and restaurants had to adapt quickly to catch up with the trend of mobile payments. Copper Creek Cookies is an example of a local Arizona business that is part of the mobile ordering apps trend. This female-owned cookie brand wanted to provide a superior customer experience for its Tucson-based business.
Copper Creek Cookies owners Joyce Schulte and Tami Peek decided to launch an app to stay connected with their customers digitally. They also wanted to make it easier to customize orders. After launching a “Starbucks”-like app with convenient ordering and loyalty rewards tracking, Copper Creek Cookies now suggests its customers download the app (pictured) and place orders on their phone to capture the full potential of the brand. Customers can easily re-order from their previous purchases and are suggested with matching items to make their experience more personalized. Deliveries can be requested in the branded app due to the mobile app provider Orda’s partnership with DoorDash.
Driving the trend is the fact that it is now affordable and accessible for businesses to launch an app using a mobile ordering app builder like Orda. The way it works is businesses use a simple drag-and-drop builder to design their app. They choose their menu and color scheme and branding. The whole process takes around five minutes. Businesses can customize their unique app with a marketplace of third party integrations and features, such as DoorDash and Instagram. The latest case study of 10 local shops that have joined this trend is available at getorda.com/blog/posts/10-coffee-shop-mobile-apps.
Christine Davis is vice president of Orda.
Photo courtesy of Orda