GoDaddy Launches Payable Domains, Reimagining the Domain’s Role in Business

GoDaddy Inc. announced the launch of Payable Domains, which allow entrepreneurs to register a new domain and easily start accepting payments from customers. GoDaddy is the first company to seamlessly bundle payment technology with the brand power of a professional domain – at no additional cost – to help small business owners start growing from day one.

For more than 30 years, domain names have been essential to the digital identities of entrepreneurs and companies worldwide. Yet during this time relatively little innovation has occurred–– until now. Powered by GoDaddy Payments, Payable Domains are branded pay links that create a secure checkout page, shareable via a link, that enable U.S.-based domain name customers to begin accepting payments shortly after they purchase a newly registered domain, even if they do not yet have a website or online store. Any domain purchased after, or for any existing domain owners, the respective Payable Domain can be accessed through their GoDaddy back-end dashboard.

Combining the ability to accept payments with the credibility of a domain name enables small businesses to get up and running instantly. Small business owners can easily share their Payable Domain with customers through text, social media, QR code and more—and with GoDaddy Payments’ industry-low transaction fees of 2.3% + $0.30 per online transaction, they will keep more of what they make.

“While there’s been innovation around add-on products for domain names, such as Domain Privacy and Ownership Protection services, not much has been done to enhance the capability of domain names themselves,” said GoDaddy President of Domains Paul Nicks. “Domains have largely been used as a digital identity for businesses, but with this new commerce capability we view the domain name taking on a far more versatile role for up-and-coming small businesses. The Payable Domain ultimately serves as an innovative and cost-effective tool for entrepreneurs to accept online payments before even setting up a website.”

Now when a domain name is registered, its usefulness is no longer contingent on its owner creating a website and publishing content. Instead, domain owners can quickly start taking payments via their enabled Payable Domain. For example, if a person registers the domain of their name or business, such as, they will then receive the corresponding Payable Domain,, to accept payments. Once that first payment is received, domain owners can then link a bank account to their GoDaddy Payments account, complete the verification process, and receive payouts for transactions just as they would with any other payments service. Payments are processed securely and efficiently, with funds deposited into users’ bank accounts as early as the next business day.

In addition, small business owners can customize their Payable Domain with their company logo, product images, cost of their products or services, or other branded content to create a seamless checkout experience and maintain a personal and professional look.

“We’re intensely focused on building connected commerce solutions that make growing a business easier, whether you’ve just named your business or are in the process of expanding its sales across the country,” said GoDaddy President of Commerce Osama Bedier. “With Payable Domains, it’s never been easier to start selling online.”

Payable Domains is just one part of GoDaddy’s expansive push to provide businesses with payment solutions out of the box. GoDaddy Payments is integrated and easily enabled in a host of GoDaddy commerce products, including GoDaddy’s Website Builder, Managed WordPress and Managed WooCommerce Store plans, GoDaddy Point of Sale and more. This latest innovation strengthens GoDaddy’s suite of connected commerce tools that empower entrepreneurs with everything they need to start, grow, and scale their business.

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