Lumifi, a leading cybersecurity technology company, announces its role as the official cybersecurity partner and 16th hole sponsor for the 2025 Waste Management Phoenix Open (WMPO). Starting January 2025, Lumifi will provide enterprise-level cybersecurity services for the Thunderbird Charities, the organizer of the iconic PGA TOUR event, known for its record-breaking crowds of more than 700,000 attendees and the famous 16th hole “Coliseum.” This partnership marks a significant step in securing one of golf’s most popular tournaments, blending Arizona-grown innovation with global-scale protection.
As Arizona becomes a hub for high-profile mega-events like the WMPO, cybersecurity vulnerabilities and threats become more frequent and damaging for Arizona. Lumifi’s 16 years of experience managing threats ensures that these events are secure and that data is protected, so customers like WMPO can focus on providing exceptional experiences to attendees.
“The Waste Management Phoenix Open represents the pinnacle of golf entertainment, drawing hundreds of thousands of fans from around the world,” said Michael Malone, CEO of Lumifi. “As a rapidly growing Arizona company with global reach, Lumifi takes pride in securing this iconic event. Our partnership with the WMO demonstrates how local innovation delivers world-class cybersecurity. It also reflects our commitment to Arizona’s tech sector, where we’ve doubled our workforce in the past year and continue to expand our Scottsdale headquarters.”
Lumifi’s proprietary technology, ShieldVision, is a singular, multi-tenant platform that increases interoperability between elements of the SOC visibility triad and enables clients to react to threats and breaches more effectively, resulting in fortified security environments and optimized business. The three security tools for Security Information Event Management (SIEM), Network Detection and Response (NDR), and Endpoint Detection and Response (EDR) garner the best data and contribute to the best security posture. Lumifi partners with industry leaders, like Vectra AI, to increase tool interoperability between elements of the triad.
“Lumifi’s advanced threat monitoring technology, backed by a 24/7/365 Security Operations Center, provides the Waste Management Phoenix Open with robust protection,” said David Norlin, CTO of Lumifi. “We’re deploying our ShieldVision platform to safeguard the tournament’s digital assets. This comprehensive approach enhances cybersecurity across multiple touchpoints, supporting a secure environment for the entire event.”
“Partnering with Lumifi enhances our ability to host a world-class event securely in the digital age. Their expertise allows us to focus on creating the most exciting atmosphere in golf while supporting local Arizona charities,” said Matt Mooney, 2025 Waste Management Phoenix Open Chairman [or other event organizer leader]. “This collaboration aligns with our commitment to innovation and excellence, ensuring we continue to deliver the unparalleled fan experience the Waste Management Phoenix Open is known for.”
Lumifi has experience in managing cybersecurity for high-profile mega-events, serving as the official cybersecurity provider for the world’s greatest collector car auctions, Barrett-Jackson.
