Twistive, a new AI consultancy purpose-built for marketing and communications leaders, has officially launched to help brands and agencies move from chaotic AI experimentation to structured, scalable adoption. As teams grapple with unapproved tools, unsecured workflows and disconnected training, Twistive delivers a practical, role-aligned approach to embed AI into daily operations and achieve measurable business impact.
Twistive was founded by Cathy Planchard, a former global agency C-suite executive who led enterprise-wide AI adoption strategies, training programs, and product development across teams and regions. The consultancy fills a gap most organizations overlook: the need to pair role-specific tools and training with the change management frameworks that make AI adoption stick. Without both, teams may dabble with the technology, but they rarely change how they work.
“What we see isn’t just a compliance issue, it’s an adoption crisis,” Planchard said. “Executives know their teams use AI, but they don’t know how, where or whether it’s aligned with business goals. Tools are deployed without guardrails. Training is generic. And teams stall out, right when they need to gain momentum.”
“Twistive goes beyond training to solve real role-based challenges and create systems that scale,” Planchard said. “In one engagement, we cut creative turnaround by 50% by embedding AI directly into content workflows. In another, we eliminated shadow AI exposure by replacing unsanctioned tools with secure systems, without losing momentum. These aren’t theoretical gains. They’re measurable, operational wins.”
With deep experience across North America, EMEA and APAC, Twistive is built to support global rollouts and regional nuance, equipping teams to implement AI with security, clarity and cultural alignment.
