Get Out the Vote Campaign Targets Latino Electorate

Chicanos Por La Causa

Chicanos Por La Causa Action Fund and UnidosUS Action Fund are teaming up for a Get Out the Vote campaign, with an October 6 livestream kickoff featuring Latino voters and leaders.

CPLC President & CEO David Adame and UnidosUS President & CEO Janet Murguia will open the 10 a.m. event on Tuesday, which will be streamed live on CPLC YouTube channel. A panel discussion will include young voices, an immigrant voting in her first presidential election, a Latina influencer, and Senator Otoniel “Tony” Navarrete, who is a member of the Arizona Latino Legislative Caucus.

“The theme of our co-campaign is ‘It’s Our Time,’ which applies to many levels of Latino representation and participation in our democracy as demographics shift,” said Joseph Garcia, executive director of CPLC Action Fund. “It is our time to have a greater impact on elections; it is our time to have greater say in decisions after elections; it is our time to take a greater role in leadership across the board; and it is our time to speak, be heard and recognized as the asset Latinos truly are.”

The GOTV campaign will feature digital advertising in both English and Spanish to activate the Latino vote for the November 3 election. Getting more Latinos on PEVL (Permanent Early Voting List) and voting early by mail will be the main focus.

“With a new wave of young Latinos now of eligible voting age, and older Latinos rejoining or joining the voter ranks for the first time, Latinos can send a message in 2020 that from this election forward, candidates and campaigns cannot win without the Latino vote,” said Orson Aguilar, executive director of UnidosUS Action Fund.

The GOTV campaign will largely focus on the battleground state of Arizona, but also have a presence in Nevada, New Mexico and Texas, where CPLC also has operations.

CPLC Action Fund is an advocacy nonprofit created to further the CPLC mission to advance Latino success through advocacy on key impact areas, including Education, Housing, Health & Human Services, and Economic Empowerment.

UnidosUS Action Fund is a Latino advocacy organization that works to expand the influence and political power of the Latino community through civic engagement and issue-based campaigns.

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