On Dec. 31, Molson Coors will be ringing in more than just the new year — the company is ringing in their largest Free Rides program year yet. Molson Coors will once again be offering free mass transit on New Year’s Eve through the 2022 Coors Light Free Rides program. To help metro Phoenix area residents responsibly celebrate one of the busiest nights of the year, free rides will be available on the Valley Metro beginning on Dec. 31. Fare will be free of charge from 7 p.m. to 2 a.m.
“We’re thrilled to once again offer our Free Rides program on New Year’s Eve to help everyone ring in the new year safely,” said Tami Garrison, Molson Coors community affairs director. “Each year we’re reminded of the meaningful impact that stems from our Free Rides program and it motivates us to continue expanding this program.”
The 2022 New Year’s Eve Free Rides program concludes this year’s annual program, with transit offered through 13 events in nine different cities across the country, including St. Patrick’s Day, the Kentucky Derby, the NFL season and World Series.
The Free Rides program is part of Molson Coors’ commitment to its community to promote alcohol responsibility by helping individuals celebrate safely. For more than three decades, Molson Coors has provided over 8 million people across the country with free transportation on major holidays and other significant celebrations. Since the program began locally in 2013, it has provided more than 188,500 safe rides to metro Phoenix area residents and visitors.
“We are dedicated to providing safe transportation options across our communities and this partnership with Coors Light is an excellent way to build upon that mission,” said Jessica Mefford-Miller, Valley Metro CEO. “We encourage those celebrating the new year to take full advantage of the free rides and to plan their routes ahead of the holiday.”
In addition to Phoenix, Molson Coors will also offer free rides on New Year’s Eve through the Free Rides program to residents in Chicago, Denver, Dallas, Milwaukee and Minneapolis-St. Paul this year.
Don’t wait until the ball drops at midnight to plan your ride home. Visit the Valley Metro website to review transit routes to ensure a safe ride home this New Year’s Eve.
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our ESG strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment.
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