Celebrate Year of the Dragon with Vibrant Lunar New Year Event, Jan. 27

A roaring good time and heaps of good will await shoppers at Scottsdale Fashion Square when partners from Phoenix Chinese Week gather to celebrate the Lunar New Year. This being the Year of the Dragon, the celebration’s culminating event will have special meaning when an enormous dragon dances its way throughout the shopping center, captivating onlookers with the vibrant colors and mesmerizing rhythms.

On Saturday, January 27, Scottsdale Fashion Square will host a series of traditional cultural performances to commemorate the start of the new year according to the phases of the moon. Festivities will start at noon in the Palm Court, providing time to grab an early lunch at one of the shopping center’s many restaurants before settling in to enjoy a series of performances that usher in the new year and bring good luck.

Vibrant costumes and live music will lend authenticity and energy to the series of traditional Chinese dances before culminating in a dragon dance touring throughout the center, engaging one and all in the celebration.

Attendees are also invited to pick up red envelopes at Lux Concierge Desk featuring special Lunar New Year offers from participating retailers.

WHEN:
Noon to 2 p.m., Saturday, January 27

WHERE:
Scottsdale Fashion Square, Palm Court
7014 E. Camelback Rd., Scottsdale, AZ 85251

VISUALS:           The Lunar New Year celebration at Scottsdale Fashion Square is a highly visual event:

• Dancers decked out in festive attire featuring vibrant shades of red, the color that represents good luck in Chinese culture;
• Talented performers moving in synchronized rhythm while raising poles above their heads to bring an enormous dragon to “life”;
• Playful antics of a costumed lion dancing and chasing away evil spirits, while bringing prosperity and good fortune to onlookers; and
• Musicians in vibrant wardrobes adding the sights and sounds of Chinese instrumental and vocal traditions.

Scottsdale Fashion Square is one of the premier shopping destinations in the nation. With 1.9 million square feet, and more than 200 shops and restaurants, Scottsdale Fashion Square features more than 40 of the world’s finest luxury and contemporary brands including Louis Vuitton, Dior, Saint Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta, Bulgari, Prada, Versace, Salvatore Ferragamo, Jimmy Choo and Burberry.