Barrett-Jackson Cup Competition Returns for 2021 Scottsdale Auction


Barrett-Jackson, The World’s Greatest Collector Car Auctions, announced today the return of the Barrett-Jackson Cup competition as part of the company’s 2021 Scottsdale Auction in January. The Barrett-Jackson Cup, which recognizes the talent and craftsmanship of custom car and truck builders, is a part of Barrett-Jackson’s “Road to 50” celebration. The competition will be limited to 50 custom builders, who will compete for prizes and the chance to earn the coveted Barrett-Jackson Cup trophy. Registration for the 2021 Scottsdale Barrett-Jackson Cup opens Monday, September 21; there is no fee to submit an application.

“We want to give builders the chance to show off the amazing customs they planned to unveil at automotive events in 2020 that were canceled,” said Craig Jackson, chairman and CEO of Barrett-Jackson. . “Bringing back the Barrett-Jackson Cup is the perfect way we can help recognize the hard work, talent and time that countless master craftsmen have poured into creating some of the world’s finest pieces of automotive art. We can’t wait to show the world how builders have raised the bar in custom vehicle design using the latest advancements in technology and performance.”

The 50 builders, which will be selected by members of the Barrett-Jackson team from the total number of registrations submitted, will be showcased on Family Day, Saturday, January 16, during the 2021 Scottsdale Auction. Categories will include the top Chevrolet, Dodge, Ford and Toyota builds, to be selected by a team of judges. Fans will be able to vote for the “Ultimate Best in Show,” and the overall winner will be awarded the coveted Barrett-Jackson Cup, in addition to other prizes.

“Barrett-Jackson raised the profile of Resto-Mods, a uniquely American segment of custom collector cars, both on our auction block and through our Barrett-Jackson Cup competitions,” said Steve Davis, president of Barrett-Jackson. “We couldn’t be prouder to resurrect the Barrett-Jackson Cup for next year’s Scottsdale Auction and give these masterful builders some much-deserved recognition for their dedication to building the ultimate customized vehicle.”

Barrett-Jackson is committed to the health and safety of all its guests, sponsors, vendors, partners and media during its in-person events. The company is closely following local, state and federal health and safety protocols. To help maintain physical distancing guidelines recommended for live events, Barrett-Jackson’s Fall Auction will primarily be limited to bidders, consignors and their guests. Media credentials will be also be limited to comply with physical distancing requirements. Enhanced live online and phone bidding options will be available for registered bidders. 

Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. The company produces live auction across the country, as well as Online Only auctions throughout the year. With broadcast partners FYI and HISTORY, Barrett-Jackson will feature live television coverage in 2020, as well as all the cars, all the time via the live stream on Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.

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