The national law firm of Quarles & Brady LLP announced today the launch of a state-of-the-art website as it unveils a new brand.
The updates mark the beginning of a new chapter for Quarles, while honoring its 130-year history. The firm has more than doubled in size since celebrating its 100th anniversary in 1992, and now boasts a team of approximately 480 attorneys across 10 U.S. offices who provide extraordinary legal services to clients in a wide range of industries.
The new brand and website reflect Quarles’ commitment to shared purpose, a defining feature of the firm and its culture that unites Quarles with its clients, colleagues, communities and causes. This brand evolution also reinforces the firm’s dedication to understanding the business goals of its clients and offering practical, timely guidance to help them solve problems and stay ahead of the curve.
“Quarles’ deep commitment to our clients, our people and our communities has always been, and will continue to be, how we define ourself as a firm,” said Michael Aldana, firm managing partner and chair of the executive committee at Quarles. “We do best when those we serve do best – that’s our goal and our purpose. Our new branding and website reflect and reinforce those commitments and help position the firm for continued success into the future.”
The brand is articulated with a new logo, featuring a contemporary red slash that maintains a connection to Quarles’ past brand identity. The new, best-in-class website incorporates a similarly vibrant look and feel, as well as important technical updates that will help clients and other visitors more effectively connect with Quarles attorneys and find the information they need.
To experience the firm’s new look and feel here.
“Quarles may be a 130-year-old firm, but we’ve made it this far by continually seeking out ways to innovate, grow and adapt to meet the needs of our clients,” said Brad Vynalek, firm president. “The new website and brand encapsulate that balance – celebrating our storied history while providing a visual reflection of who we are – a modern, forward-looking firm.”
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