Arizona Leadership Firm Launches with Focus on Cause Marketing and Coaching

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Jill Hawkins Johnson

Jill Hawkins Johnson, a certified Dare to Lead™ facilitator and experienced cause marketing strategist announced the launch of JHJ Collective, a consulting firm specializing in “transitive good” – doing good for those who do good for others

JHJ Collective offers comprehensive services in two key areas: cause-related marketing strategy and impactful leadership coaching based on Brené Brown’s renowned Dare to Lead™ methodology. The firm also provides specialized team retreat facilitation services to help organizations strengthen communication and break down silos.

“I built JHJ Collective to help people step into their full potential and make a lasting difference,” said Johnson. “We don’t do performative. We don’t do transactional. We build cause marketing strategies that make a real ripple impact in the community.”

With her Dare to Lead™ certification, Johnson brings research-backed strategies to help emerging leaders and teams develop trust, vulnerability, and more effective communication. She recently facilitated a leadership retreat for the Foundation for Blind Children, successfully bridging communication gaps between operational and programmatic teams. Johnson is also working with organizations like Valleywise Health Foundation, Zelus Media Group, Casa CDC, and the Mesa Arts Center to name a few.

JHJ Collective’s mission centers on serving “doers of good” by equipping them with clarity, strategy, and purpose to maximize their impact. The company’s cause marketing services include discovery and planning, strategic partnerships, grassroots community engagement, storytelling, and impact measurement.

For leadership development, Johnson offers Dare to Lead™ based training, workshops, team development, and personalized coaching for executives and emerging leaders. Her approach focuses on cultivating self-awareness, practicing courage, fostering empathy, and leading with purpose.

“Research shows that organizations aligning with causes don’t just contribute to their communities—they enjoy better brand recognition, improved employee retention, and stronger customer loyalty,” Johnson explained. “At the same time, authentic leadership creates environments where teams can truly thrive.”

As an Arizona native with deep community connections, Johnson brings over 25 years of professional relationships to help clients build strategic partnerships. JHJ Collective works with nonprofits, government agencies, brands looking to align with causes, and organizations committed to values-based leadership.

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